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cebupacific
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¥°. Company Description
- General Information
- Mission
¥±. Situation Analysis
- Product/Service/Marketing
- Current State
- Distribution Network
- Competitors
¥². Marketing
-The Problem
-Marketing Strategies
Contents
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1. Company Description
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1. Company Description
-General Information
The airline was established on August 26, 1988, which grants franchise to Cebu Air, Inc.
As it is Philippine Airline, Cebu Pacific flies to 34 domestic destinations, and to 17 international destinations in 12 countries such as Taiwan, Bangkok, Hong Kong, Indonesia, Jakarta, Singapore, Thailand, and etc.
IATA
5J
ICAO
CEB
Foundation
1966
CEO
Lance Gokongwei
Hub airport
Mactan-cebu international airport, The Ninoy Aquino international a¡¦(»ý·«)
1) Train and Educate employees.
2) ¡°All equal¡± corporate culture
3) Goal-oriented team players.
4) High quality equipment, facilities, and system.
5) CPV(customer perceived value)
6) Promo fare: If pre-purchase allowance online,
tion of e-ticketing, prepaid excess
baggage, and seat selection system
(The first in Philippine)
4) Partnership (Hotel, car rental, travel insurance,
entertainment ticketing)
5) CPV(customer perceived value)
6) Promo fare: If pre-purchase allowance online,
Ticket Issuance is Faster and Cheaper
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-Marketing
Eco-friendly marketing strategies:
Fly Cebu Pacific, help fight climate change
Partnership with Worldwide Fund:
If customers make online reservation, part of their money is automatically donated.
This offers special opportunity to make their trip meaningful and alert people to have responsibility of carbon dioxide emission
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Situation Analysis
-Current state
Cebu pacific and LG Twins made a partnership agreement for promotion in 2xxx. On the regular season of the professional base ball this year, there is some events in which people can get a free round ticket to Philippine for a prize. "Beating MC