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Perfume Shop
- BUSINESS PLAN & MARKETING STRATEGY
GROUP. 1
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Contents
1. IDEA-DEVELOPING
- SITUATION ANALYSIS
- SPECIPIC IDEA OF BUSINESS
2. BUSINESS-PLANNING
PRODUCT
- PRPMOTION
3. ACTING
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Needs to show
individual¡¯s unique personality
IDEA DEVELOPING
SITUATION ANALYSIS
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2. Eco-friendly trend
? natural product
Copyright @ all reserved Team H
IDEA DEVELOPING
SITUATION ANALYSIS
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3. High attention to beauty products
However¡¦
? lots of bubbles in the price
? less customized products
IDEA DEVELOPING
SITUATION ANALYSIS
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TARGET
23 to 30 years of women.
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3 BASIC VALUES DF PERFUME SHOP
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3 BASIC VALUES DF PERFUME SHOP
1. CUSTOMIZATION
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rlfriend,
join with our big event!
PROMOTION
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BIG EVENT 2. PERFUM DAY
Thank your purchasing our perfume!
We invite you to the party!
PROMOTION
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BIG EVENT 3. SAVE OUR ENVIROMENT.
Bring more bottles to us!
PROMOTION
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Want to invest?
Act
Go for it!
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Thank You ?
Q & A
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As we observed the trend of market with eunjeong and yeo, we abstracted 3 values which are most important as our company`s initial goal. Those are `customization`, `eco friendly policy` and `reasonable price`.
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In terms of customization, we focus on one customer indivisually. Our company differs from other companies as satisfacting needs of customers in the way of giving the service and impression of having their own goods.
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Secondly, it is eco friendly policy. We have a basic concept which is that the nature is our hom