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Strategic Marketing
Contents
Introduction
Brand Analysis
Consumer Survey Analysis
4P ¡¤ STP Strategy
Marketing Strategy
Conclusion
Introduction
Choice Background
Market Leader
Drinking Culture Change
Low Alcohol Degree Trend
Entry to Overseas Market
Brand Analysis
Jin Ro
Establishment in 1924
Launching Various Alcohol Drinks

No.1 Soju Company

Brand Analysis
ÂüÀ̽½
alcohol degree? -??20.1%
launching??-??1998. 10.19
Production Factory - Icheon ¡¤ CheongWon
Attribute
- filtered by bamboo charcoal? three times
Brand Analysis
Macroscopic analysis
Social - Economic Environment
Cultural Environment
International Environment
Soju market analysis
Brand Analysis
Trend Change in Soju Market
Low Alcohol Degree
Expectation for Soju market
Soju mar¡¦(»ý·«)



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Date : 2013-03-30
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