/
ѷ
̽ũ Ը
̽ũ ü 13% 2000 ̾ ̽ũ ϰ , ظ 30% ϴ Ȳݾ̴.
ü ̽ũ
1 5000
̾
̽ũ
2000
ѷ
̾ ̽ũ ϰ ִ ̰ 並 âϰ
Ե ٳⰣ ̽ũ Ͽ츦 ̾ ̽ũ ѷ縦 3Ⱓ
ѷ õ ö ǰ ǰ 忡
ڻм-Product
ǥ
Natuur = Nature + Tour
ڿ ż ǥ
ݻ Ÿ : ε巯 ¡
̹
Ư¡
14% , Է 20%(Ϲ ǰ ̽ũ: 8%)
е ̾ ̽ũ
ְ õ Ḧ 衦()
?
츮 .
Target Audience
20 ~ 30
Ǻ ̳̿ ǰ (Well-Being)
̾Ʈ 屸
Slow Food ȣ
ٸ ڽŸ ̹
ȥ ִ ʿ
̽ũ Ű
<ü : 2,30뿩 200>
20~30
Ƶ~10
ģٰ
Ų
ѷ
Positioning
Concept
?ǰϰ ư ׳డ Դ ̽ũ
Delicious (ִ) + Diet (̾Ʈ)
Deliet [Ʈ]
ȫ
絵
Ÿ A
1 10 ִ Ÿ C
äҿ ٸ ̼
() Ǯ () Ǫ Ź ɷ, Ǯ ش. <Ǻ>
äļ Ǹ ̴.<ȣ, ǰа >
ѷ - ȫ Ʈ
Delicious & Diet
ȫ ϰ ִ ѷ ȫ Ʈ ǰ ̾Ʈ -̵ ̾ ̽ũԴϴ.
Price
ִ ݴ
- 轺Ų ݴ
ϸ Ȱ
Place
Bottleneck (ֿ)
- ̿ ū δ
? - л , ?
- ð , ϴ
> ū ϴٴ
ؼҹ
- Ҹ ؼ ( Ȯ)
-
Promotion
ѷ
? Ǿ ĸ