º»¹®/³»¿ë
Google Wave Promotion Strategies
¢º Contents
1. Introduction
1) Why we choose Google Wave
2) What Is Google Wave?
3) What Is the Differences?
2. Market Research
1) Why We Choose Korea as a Target Market?
2) Competitor - Nate on & Targeting
3. Trends of 20¡¯s
1) Play
2) Talk
3) Study
4. Promotion Strategies
1) Based on Play
2) Based on Talk
3) Based on Study
5. Conclusion
1. Introduction
1) Why we choose Google Wave
Concurrency control technology lets all people on a wave edit rich media at the same time. Google Wave is a personal communication and collaboration tool announced by Google at the Google I/O conference on May 27, 2009. It is a web-based service, computing platform, and communications protocol designed to merge e-mail, instant messaging, wikis, and social networking.
It has a strong collaborative and real-time focus supported by extensions that can provide, for example, robust spelling/grammar checking, automated tra¡¦(»ý·«)
?
A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.
A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.
A wave is live. With live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time.
Server-based models provide contextual suggestions and spelling correction. (Natural language tools)
2. Market Research
1) Why We Choose Korea as a Target Market?
First, 70 percent of Korean people are using Internet in daily lives. Second, especially for student, almost 100% of them are using Internet. Third, Among the Internet users, 51% of them are using Messenger Program. Those are why we picked Korea as a perspective market.
Then, which program do Koreans