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Final Report
Marketing Analysis of NHN
Marketing Analysis of NHN
¥°. Executive Summary
New world is fresh ideas - NHN
NHN Corporation is Korea`s premier internet company, operating the search portal Naver (www.naver.com) and the game portal Hangame (www.hangame.com) Since Navercom incorporated in June, 1999, It completed mergers with Hangame Communications, OneQ and Search Solutions in July 2000 and was listed on KOSDAQ, the tech-heavy stock market in Korea in October 2002.
Starting from the two business pillars of search and game services, NHN has rolled out a wide range of innovative and convenient online services. A number of surveys demonstrate that the company is regarded as an undisputed leader in the online services industry in Asia, which enables people to enjoy their digital life.
NHN has emerged as the largest company in the tech-heavy KOSDAQ market in terms of market capitalization. This outstanding growth is largely attributable to the company`s eff¡¦(»ý·«)
are too competitive so it`s only increasing a negative image as competitors. No matter what the cons are claiming, users could reduce the expense on news and information and receive information through diverse channels so their role as an information hub is expected to grow strong. Through these points, individual portal sites are trying their best to maintain their users and drag other portal site users to theirs.
The change of the Internet user`s rate
by Koreanclick (www.koreanclick.com)
by Koreanclick (www.koreanclick.com)
The Internet services used in a recent month
¥². SWOT
¡Ô Strength
NHN have lots of strengths. For example, M&A, continuous rising of brand recognition, the leader in the field of on?line games, etc. But mainly, NHN¡¯s stable business model and technology are NHN¡¯s strengths. Now let us explain it more in detail.
1. First let¡¯s look at NHN¡¯s stable