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About Apple
1976. 04
1979 to 1984
1989 to 1994
1998 to Nowadays
About Apple
W
T
Global Presence
Strong Media Content
Synergistic Portfolio
Brand Image
SWOT Analysis
High Price
Incompatible Computer
Low Returns
New Digital Platform
MP3 Player Market
Brand Loyalty
Strong Competition
Technology Changes
Substitution Effect
Business Model - iMac
Differentiation Strategy
Target
Independent Operation System
Differentiation Strategy
Bill Gates
Chairman, Microsoft Corporation
Think
different!
Steven Paul Jobs
CEO, Apple Corporation
Target
High-end consumers and professionals
involved in education, publishing and design
Target
Education ? Core Strategy
Target
AirPort
Inexpensive and easy-to-use
wireless network
PowerSchool
Web-based school-
management software
Target
Publishing - Swift Publisher
Interiors Professional -Graphic Design Software
Target
Indepe¡¦(»ý·«)
nload results
Management Challenge
Key of Success
Exact analysis
about consumers¡¯ want
Enough quantity of
consumers and suppliers
Motivated application developer
API (Application programming interface)
offered
70% of sales for developers
Management Challenge
Improvement
Subject
Reorganization
about approving policy
Improving on
inconvenient searching system
Innovation
to exclude competitors
Management Challenge
i Phone
Management Challenge
By Gartner
Unit : %
- 2008 - 2nd Quarter
+ 10.5 %
Market Shares in
Smart Phone Market
- 2009 - 2nd Quarter
Conclusion
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Interiors Professional
secure, compatible, and easy to use , flexibility,
Intuitive use
increased security,
intuitive use,
valuable bundled programs
reliability
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