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1. Æȵµ 3CºÐ¼®
(1) company (ÀÚ»çºÐ¼®)
(2) Competitor (°æÀïÀںм®)
(3) Customer (°í°´ºÐ¼®)
2. Æȵµ SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
3. Æȵµ STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
4. Æȵµ ¸¶ÄÉÆùͽº 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
5. °á·Ð ¹× ÇâÈÄÀü¸Á
CONTENTS
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1. Æȵµ 3CºÐ¼®
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1983.08 ¶ó¸é ÅäÅÐ ºê·£µå¸í Æȵµ È®Á¤
1983.09 Æȵµ¶ó¸é ÆǸŰ³½Ã
1984.06 Æȵµ ºñºö¸é Ãâ½Ã
1986.04 Æȵµ µµ½Ã¶ô Ãâ½Ã
1986.10 ÀϺ»¿¡ ¶ó¸é ¿ª¼öÃâ
1990.07 ¿Õ¶Ñ²± Ãâ½Ã
1992.11 ·¯½Ã¾Æ ¼öÃâ½ÃÀÛ
1993.06 ºñ¶ô½ÄÇý Ãâ½Ã
1997.03 »êŸÆä Ãâ½Ã
2xxx.08 ²¿²¿¸é Ãâ½Ã
2012.01 ¢ßÆȵµ µ¶¸³
2012.01 ²¿²¿¸é 1¾ï°³ ÆǸŵ¹ÆÄ¡¦(»ý·«)
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