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Affordable solution for better living
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1. IKEA ÀÌÄÉ¾Æ ±â¾÷¼Ò°³
(1) ÀÌÄÉ¾Æ ±â¾÷°³¿ä
(2) ÀÌÄɾÆÀÇ È÷½ºÅ丮
(3) ¼ýÀÚ·Î È®ÀÎÇÏ´Â IKEA
2. ÀÌÄɾÆÀÇ ¼º°ø¿äÀÎ
(1) ÇÙ½É ¼º°ø¿äÀÎ 1
(2) ÇÙ½É ¼º°ø¿äÀÎ 2
(3) ÇÙ½É ¼º°ø¿äÀÎ 3
3. ÀÌÄɾÆÀÇ Çѱ¹ÁøÃâ ¸¶ÄÉÆÃÀü·«
(1) IKEA Çѱ¹½ÃÀå SWOT ºÐ¼®
(2) IKEAÀÇ SWOT Àü·«
(3) IKEA STPºÐ¼®
-Segmentation
-Targeting
-Positioning
(4) IKEA ¸¶ÄÉÆùͽº 4P Àü·«
-Product
-Price
-Place
-Promotion
4. °á·Ð
-ÀÌÄɾÆÀÇ ÇâÈÄÀü¸Á
CONTENTS
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1. IKEA ÀÌÄÉ¾Æ ±â¾÷¼Ò°³
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IKEA International Group
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