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INDEX
1. NC ¼ÒÇÁÆ® ±â¾÷¼Ò°³
2. °ÔÀÓ»ê¾÷ºÐ¼®
3. NC¼ÒÇÁÆ® ÇØ¿ÜÁøÃâÇöȲ
4. NC¼ÒÇÁÆ® SWOTºÐ¼®
5. NC¼ÒÇÁÆ® STPºÐ¼®
(1) Segmentation (½ÃÀå¼¼ºÐÈ)
(2) Targeting (¸ñÇ¥½ÃÀå¼±Á¤)
(3) Positioning (Æ÷Áö¼Å´×)
6. NC¼ÒÇÁÆ® ¸¶ÄÉÆùͽº 4PÀü·«
(1) Product (Á¦Ç°Àü·«)
(2) Price (°¡°ÝÀü·«)
(3) Place (À¯ÅëÀü·«)
(4) Promotion (ÃËÁøÀü·«)
7. NC¼ÒÇÁÆ®ÀÇ ´Ù¾çÇÑ ¸¶ÄÉÆÃÀü·« »ç·Ê¿¬±¸
(1) °ü°è¸¶ÄÉÆà Àü·«
(2) °Ô¸±¶ó¸¶ÄÉÆà Àü·«
(3) »çȸÁöÇâÀû ¸¶ÄÉÆÃÀü·«
8. NC´ÙÀ̳뽺 â´Ü¿¡ µû¸¥ È¿°ú¿¬±¸
9. »õ·Î¿î ¸¶ÄÉÆÃÀü·« Á¦¾È
(1) ÄÁÅÄÃ÷ÀÇ ´Ù°¢È
(2) Áß±¹½ÃÀå ÁýÁßÅõÀÚ
10. NC¼ÒÇÁÆ® ÇâÈÄÀü¸Á
1. NC ¼ÒÇÁÆ® ±â¾÷¼Ò°³
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