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£². °ú°Å CEO ½ºÆ¼ºêÀ⽺ ¼Ò°³
3. ¾ÖÇÃÀÇ °æÀï¿ìÀ§Àü·«
4. ¾ÖÇà vs »ï¼ºÀÇ Æ¯ÇãÀüÀï »ç·Ê
(1) 1Â÷ ƯÇãÀüÀï
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5. ¾ÖÇÃÀÇ °æ¿µÀü·«
6. ¾ÖÇà SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
7. °æÀï»ç¿Í ºñ±³ºÐ¼® (vs »ï¼ºÀüÀÚ)
8. ¾ÖÇÃÀÇ ´Ù¾çÇÑ ¸¶ÄÉÆÃÀü·«
(1) ºê·£µå ¸¶ÄÉÆÃ
(2) ÆÐ¼Ç ¸¶ÄÉÆÃ
(3) ³ëÀÌÁî ¸¶ÄÉÆÃ
9. ¾ÖÇà ¸¶ÄÉÆùͽº 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
10. °á·Ð (ÇâÈÄÀü·«Á¦¾È)
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